Digital Marketing Strategies for Websites and Email

Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere.

This course is an introductory guide to utilizing your website to attract and retain customers. It covers essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition.