Psychological Insights to Enhance Sales Performance

Have you ever had a coworker who gets along with everyone? They turn the reserved, the gregarious, and everyone in between into friends. It’s not magic that helps them connect. Your coworker likely understands human psychology. 

Psychology is the science of mind, motivation, and behavior. Thus, it’s a useful tool for salespeople. Psychology helps salespeople understand their prospects, make a good impression, build relationships, and ultimately, close deals. 

In this course, you’ll learn what motivates people to make purchases, how to read body language to interpret what’s unsaid, and how to sell to different personality types. You’ll also discover how to master your own mind with tips to deal with common side effects of sales work—stress and rejection.

The result? You’ll know yourself and your customers better, giving you the resilience and outlook to build strong connections and clinch deals.